Category Archives for Slightly Sensible

Woke business: have big brands found a conscience or a marketing ploy?

Nikes advertisement featuring Colin Kaepernick drew Donald Trumps ire but are they both exploiting a similar technique?Whats more American: blue jeans or guns? It used to be you didnt have to choose.

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Watch your step: why the 10,000 daily goal is built on bad science

An entire industry has been built on the claim that 10,000 steps a day were necessary to be healthy. But where did the figure come from?In recent years, the 10,000-steps-a-day regime has become entrenched

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‘It’s a revolution’: Indian officials deliver public services at people’s doorsteps

A home visit scheme aims to spare people the queues and the bribes often associated with a trip to a government officeFor weeks, Sudesh Kumar had been having a sinking feeling. His driving licence

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Fistful of Bourbon: Scotlands American Whiskey Gamble

A Fistful of Dollars was a 1964 film starring Clint Eastwood that launched the genre of spaghetti westernsItalian produced and directed movies shot abroad but set in the 19th century American West. Naturally,

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Three former Social Capital partners are reportedly raising a $200M fund

Tribe Capital, the venture capital firm launched by Arjun Sethi, Jonathan Hsu and Ted Maidenberg, a trio of former Social Capital partners, is reportedly raising $200 million for its first flagship venture

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The Beatles Themselves Helped Write the Best Beatles Bio

If you are a regular reader of rock biographies, no adjective gives you more pause than the word authorized. Sound the death knell for titillation! All juicy bits will be thoroughly vetted here, and

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Is compassion fatigue inevitable in an age of 24-hour news?

The long read: We have never been more aware of the appalling events that occur around the world every day. But in the face of so much horror, is there a danger that we become numb to the headlines and

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Smartphone Voting Is Happening, but No One Knows if It’s Safe

When news hit this week that West Virginian military members serving abroad will become the first people to vote by phone in a major US election this November, security experts were dismayed. For years,

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‘We have no history’: Can casino-chip bonuses and llamas turn Vegas into a soccer city?

The Las Vegas Lights CEO says the citys swagger and Hispanic population can make his club into a success story in the Nevada desertTheres not much of a soccer legacy in Las Vegas. The extent of it is

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Fitbit’s Charge 3 Offers a New Take on an Old Tracker

This year, Fitbit finally figured out how to make a smartwatch people really like, while sales of its lightweight activity trackers have been on the decline. But that’s not stopping the company

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